Much of an agent’s work is quiet, behind the scenes – and essential. Promoting your home involves several outreach efforts, including scheduling, marketing, and hosting open houses, following up with open house visitors, having conversations with ad respondents, and posting photos and virtual tours on the web. Being your guide and confidant is part of the process as well.

Selling can entail a variety of marketing strategies. I will develop a plan, especially for your home, which will help set it apart in your local marketplace and attract buyers. Once listed, it’s likely that the house will be quickly entered into the local multiple listing service (MLS), local real estate websites, where most buyers begin their search for a new home.

Tip: a marketing plan will help sell a home at the best price possible in the shortest amount of time. Find out how I can help.

The top 10 tips to add value to your home:

• Clean, organize, and neutralize your space: unclutter your house to make it look bigger and cleaner. Buyers need to be able to envision their belongings in the home; so, avoid using bright colors and too many personal effects.
• Keep your lawn green: get your lawn in shape. A patchy lawn takes away from the home’s overall appearance. Your local hardware store has supplies to re-seed those weak areas.
• Add insulation to save energy: the most inexpensive way to increase your home’s power is to add insulation, which can reduce heating and cooling costs by more than 25%.
• Update kitchen appliances: the kitchen is often the room that buyers gravitate towards first, and an updated kitchen can help sell your home. You don’t have to remodel your kitchen to give it a new look. Updating your appliances to the current standard and replacing cabinet doors and hardware can make a significant impact at a relatively low cost.
• Update bathroom fixtures: a little change can go a long way when it comes to your bathroom look. Updating simple accessories such as your sink and faucet can give any outdated bathroom style.
• Build a fence: if you’re trying to sell a house, the appearance of a wall adds value to the home overall. Buyers with children or pets will appreciate the privacy and security of an enclosed backyard.
• Repair the gutter: Ensuring that your gutter is clean is crucial in protecting your home against water damage.
• Light up the outside: An easy and inexpensive way to increase your home’s outdoor space is to add lighting. It makes it more appealing and safer.
• Store and organize: Ample storage space is a plus, especially when it comes to garages and closets. Efficient closet structures can help keep your clothes organized and can save space.
• Polish off the basement: rather than adding a room, it is more cost-efficient to remodel your basement. This adds value and usable space.

Tip: consider a home warranty. A home warranty can help distinguish your listing from others on the market and boost buyer confidence.

A crucial part of your marketing plan is setting the list price. Quite simply, if a home is priced too low, you miss out on potential profit. If a home is priced too high, qualified buyers will look elsewhere.

To determine the best asking price, review the prices of recently sold, comparable homes in the area, evaluate the competition, and study marketplace trends. I have access to this information and can provide the big picture to help you determine the right asking price.
It is also helpful to discuss terms and conditions that can be included in the sale of the home to make it more attractive to potential buyers. For example, an owner can offer to pay points or complete a major repair – such as a new roof – to make the deal more appealing to a qualified buyer. A home warranty is another useful marketing tool, protecting if an appliance or other covered item fails after closing. Home warranties are a relatively inexpensive way for a seller to add value to a property.

Other factors to consider:

• Real estate is local. I can explain current market factors in your community, including what’s selling, what isn’t selling, and why. This information is critical to setting an optimal price and terms.
• If your house is located in a desirable area, you will be able to get a higher rate than you can for the same home in a less desirable area.
• If a house has amenities currently popular in the marketplace, it will bring a higher price. I can help identify top trends.
• A home that has been better maintained and “shows” better will always sell for more than one that has had deferred (neglected) maintenance and needs work.
• Buyers expect everything to work. It’s an important trust factor, and worth the time and expense to make necessary repairs.
• Markets differ by location and time. When interest rates are low, and the local job base is growing, it’s great to be a seller. But when times are slack, and mortgage rates are rising, homes also sell. The trick is to be realistic, to get as much as market conditions will allow.

Tip: a formal written appraisal can be useful if your property is unique, or there hasn’t been much activity in your area recently. It’s also helpful when co-owners disagree about price or any other circumstance that makes it difficult to put a market value on your home.

Staging your home is an essential part of the sales process. This section provides home showing tips that can help boost a home’s curb appeal and create a lasting first impression. Potential buyers will feel “at home” – and more likely to buy – as soon as they walk through the door.

You want potential buyers to feel at home from the minute they walk up the driveway. Give them a canvas to fill; it’s showtime!

Start with a good cleaning, eliminate clutter, put away the decorations, and add fresh coats of a neutral-colored paint to brighten rooms. Oh, and tidy up the yard. I can give you all sorts of tips to boost your home’s curb appeal and impress potential buyers once they’re inside. Here are a few basics:

• If the weather permits, open the windows (if there is too much noise outside, close them). If it’s cold enough to wear a sweater to stay warm, turn on the heat. You want the temperature inside to be comfortable and give the buyer more reason to linger, especially on hot or cold days!

• Light a fire in the fireplace, or use lightly scented aromatherapy – such as lavender – to set the scene for a tranquil home.

• Open all the window coverings to let in light. If a particular window overlooks undesirable scenery or obstructed views, keep the blinds partially closed.

• Turn on every light in the house, including appliance lights and closet lights. Brighten dark rooms with few windows by placing spotlights on the floor behind furniture.

• Play soft background music.

Move your cars to an alternate location, and allow your real estate agent to conduct the tour: potential buyers usually feel more comfortable – and less pressured – when the owners are not present.

Tip: one way to make a home more attractive is to purchase a home protection plan. This insurance protects you, the seller, from paying repair or replacement costs of major items during the listing period. It also protects the buyer during their first year of homeownership.